Eleanor Trickett chooses Pretty Polly’s Sheer Lights insert which
appeared in June’s edition of Marie Claire. ’Call me an anorak
(actually, don’t) but the current trend for unusually shaped inserts is
becoming a refined art. All too often one sees an insert which is an
interesting shape but bears little relevance to the product.
’This one is an excellent example of a well-thought-out device. A
fabulous pair of legs will always knock you back 60 paces - whether
through envy or lust. Top marks for finding a way to make this pair of
pins even more stunning.’ Media planning Michelle Hunter, media buying
James Layfield, both at Eurospace; creative: TBWA.