Phil Cresswell, the international broadcast director of MediaCom, chooses the Foster’s ad which ran in the premiere of Casino on Channel 4: ’I couldn’t help but be impressed by the thought behind this media placement. The spot was in the first centre break of the film and was last in the break to maximise the obvious link between the film and the Mafia family in the ad. Congratulations to the buyer.’ Media planning and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.
Phil Cresswell, the international broadcast director of MediaCom,
chooses the Foster’s ad which ran in the premiere of Casino on Channel
4: ’I couldn’t help but be impressed by the thought behind this media
placement. The spot was in the first centre break of the film and was
last in the break to maximise the obvious link between the film and the
Mafia family in the ad. Congratulations to the buyer.’ Media planning
and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.
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