Nigel Mansell, the managing director of Concord, chooses the
virtual ad that appeared in the Strasbourg vs Liverpool match screened
on BBC 1 on 21 October. ’My son spotted some unusual advertising by
Eidos for the computer game, ChampionshipManager. Unimpressed by the
result, the only thing Greg (a Liverpool supporter) spoke of after the
match was the virtual football floating above the pitch and the
’painted’ centre circle. I wanted to be the first to place a virtual ad,
but I’ve been beaten to it.’