MEDIA CHOICE

Nigel Mansell, the managing director of Concord, chooses the virtual ad that appeared in the Strasbourg vs Liverpool match screened on BBC 1 on 21 October. ’My son spotted some unusual advertising by Eidos for the computer game, ChampionshipManager. Unimpressed by the result, the only thing Greg (a Liverpool supporter) spoke of after the match was the virtual football floating above the pitch and the ’painted’ centre circle. I wanted to be the first to place a virtual ad, but I’ve been beaten to it.’

Nigel Mansell, the managing director of Concord, chooses the

virtual ad that appeared in the Strasbourg vs Liverpool match screened

on BBC 1 on 21 October. ’My son spotted some unusual advertising by

Eidos for the computer game, ChampionshipManager. Unimpressed by the

result, the only thing Greg (a Liverpool supporter) spoke of after the

match was the virtual football floating above the pitch and the

’painted’ centre circle. I wanted to be the first to place a virtual ad,

but I’ve been beaten to it.’



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