Robert Horler, the managing partner of Carat, chooses the ambient
media campaign which ran around Wembley during the England versus
Argentina match last week.
’Last Wednesday I discovered Zoofootball.com on my way to the England
versus Argentina match at Wembley. They were hard to miss - its logo was
on the side of my pint glass at The Globe. Stickers with lines such as
’I’m large and illegitimate’ or ’fair-weather fan’ were available to
slap on unsuspecting passers-by as well as being used on the wrapping
paper at the Wembley chippies.
’But my favourite was the ’pub trough footie’. In the gents’ urinals at
The Globe, a branded goalface was stuck at either end of the trough.
Midway between a small football floated. It put a whole new spin on ’pea
football’ in a campaign which added a smile to an England
Media agency Rocket
Media planner and buyer Danny Stickney
Brief Raise awareness of the sports website among football stalwarts