MEDIA CHOICE

Gerry Stevens, a media planner and buyer at Roose & Partners, chooses the Kit Kat telephone boxes.

Gerry Stevens, a media planner and buyer at Roose & Partners,

chooses the Kit Kat telephone boxes.



’I first noticed the Kit Kat telephone boxes over the Easter weekend as

I spent the entire time getting lost around London.



’What struck me was that something as simple as the Kit Kat logo in a

telephone box window stood out so much - particularly in a town where

you are constantly visually bombarded by advertising. It’s ironic, I

think, that we are constantly looking for bigger and more innovative

sites to advertise on and yet what got my cynical media head turning was

a telephone box.



’Further proof of its effectiveness is that I have just found myself

unwrapping a Kit Kat bar, something I certainly haven’t bought for a

very long time.’



Client Nestle Rowntree

Medium Phonesites’s Supersites

Media planning Jon Forsyth at MindShare

Media buying Ron Raisey at Concord

Creative J. Walter Thompson

Brief Provide a cost-effective boost for Kit Kat’s national high street

presence



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