Media Choice

Simon Lee, the chief executive of MRI International, chooses the advertising for Channel 4’s comedy programme, Trigger Happy TV.

Simon Lee, the chief executive of MRI International, chooses the

advertising for Channel 4’s comedy programme, Trigger Happy TV.



’You must have seen him smiling inanely at you from posters on street

corners and magazine spreads.



’At first I thought the posters near our offices were down to a

disgruntled girlfriend venting her wrath against a two-timing ex. But

once the full media campaign swung into action, the world knew Trigger

Happy TV had arrived.



’The fly-posting (which no-one’s claimed responsibility for) and press

campaign reflects the programme perfectly and the integration into the

programme redefines innovative media. Channel 4 and its media cohorts

have worked hard to effectively encapsulate the most original show in

years.’



Client Channel 4

Medium Press and posters

Media planners Matt Andrews and Lisa Aitken at Michaelides & Bednash

Media buyer Nick Durrant, BMP OMD

Agency The Creative Partnership

Brief Raise the profile of new Channel 4 comedy programmes



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