MEDIA CHOICE

Mairi Clark chooses the Vimto ’new boobs’ ad in the Sun. ’Although I don’t generally spend a lot of time admiring the attributes of topless models in the tabloids, the recent debate in the Sun about silicone breast implants captured my attention. On the day Sun readers voted that their paper should no longer feature models with silicone implants on page 3, Vimto carried a special Purple Ronnie ad about false boobs on the facing page. A brilliant way of capturing the attention of both male and female readers.’ Media planner and buyer: Ian Tinker through Hackett Tinker Frost; creative: Cheetham Bell.

Mairi Clark chooses the Vimto ’new boobs’ ad in the Sun. ’Although

I don’t generally spend a lot of time admiring the attributes of topless

models in the tabloids, the recent debate in the Sun about silicone

breast implants captured my attention. On the day Sun readers voted that

their paper should no longer feature models with silicone implants on

page 3, Vimto carried a special Purple Ronnie ad about false boobs on

the facing page. A brilliant way of capturing the attention of both male

and female readers.’ Media planner and buyer: Ian Tinker through Hackett

Tinker Frost; creative: Cheetham Bell.



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