Philippa Brown, the marketing director for IPC tx, chooses
Triumph’s poster site on London’s Cromwell Road.
’I know there was a large poster site (Orange) in last week’s Media
Choice but this one really does take the biscuit on three counts.
’At 35 metres in length, this billboard’s proportions are of a scale
that is more typical of New York than London. Additionally, its location
on West London’s busy Cromwell Road crucially reinforces the creative
message that ’big is beautiful’.
’And last but not least, Kelly Brook’s magnified proportions ensure that
the poster is an arresting sight for any passer-by, male or female.
’I understand that it was a nightmare to actually make it happen but
anyone who sees this poster will not forget it.’
Client Triumph International
Media planner/buyer Tara Marus, BJK&E Media
Creative Delaney Fletcher Bozell
Brief Communicate the brand proposition of ’big’ in literal as well as
brand perception terms and make a major stir in the bra wars.