Vicky Gillan, the brand director of Emap Active, chooses Lynx’s
regional press ad.
’The Birmingham Evening Mail isn’t where you would expect to find a
great ad but on a recent visit to the Midlands I was pleasantly
’At first glance I thought that I’d stumbled across one of those corny
wedding pages. But then I realised that in every photo the same guy had
married nine different girls.
’At the bottom of the page the Lynx effect explains all. Further reward
comes in the copy when you realise that the handsome cad has subtly
changed his name and home town with each bride: William Taylor, Bill
Taylor, Willie Taylor, etc.
’This is yet another fresh and cheeky execution in an excellent
Client Elida Faberge
Creative Hugh Todd and Adam Scholes, Bartle Bogle Hegarty
Medium Regional newspapers
Media agency Initiative Media
Media planner and buyer Melanie Greenhill
Brief Extend the Lynx effect campaign through regional press