MEDIA CHOICE

Jenny Watts was impressed with the Blockbuster ad that appeared in The Guardian’s interiors and design supplement, Space, last weekend.

Jenny Watts was impressed with the Blockbuster ad that appeared in

The Guardian’s interiors and design supplement, Space, last weekend.



’Nestled unassumingly on the property pages is what appears, at first

glance, to be another bog-standard estate agent ad proffering its

wares.



’But my eye was drawn to a headline offering Notting Hill to rent for

the bewildering sum of pounds 3.50 per night. As you can’t rent a

cardboard box for that price in the area, curiosity prompted me to read

on and, bingo - it was Blockbuster that had succeeded in grabbing my

attention.



’The layout is that of a typical property ad and even the language

mimics traditional estate agent prose. Quite simply, this is a

well-thought out and novel piece of media planning.’



Client Blockbuster Media agency Booth Lockett Makin

Medium National press property pages

Media planner Christine Birchall

Media buyer Ruth Snell

Creative agency TBWA GGT Simons Palmer

Brief Create standout for Blockbuster, capitalising on the popularity of

the Notting Hill movie



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