Media Choice

Eleanor Trickett is impressed with Hewlett-Packard’s use of motorcyle couriers as an advertising medium.

Eleanor Trickett is impressed with Hewlett-Packard’s use of

motorcyle couriers as an advertising medium.



’I normally pretend to be in a terrible hurry whenever I see a protest,

but at Liverpool Street station last week, I realised that all was not

as it seemed.



’Couriers Against Digital Senders is a faux-action group set up to

protest against the new HP Digital Sender, claiming that the

near-perfect quality of its reproduction is diddling them out of work.

Further investigation revealed that 5,000 senior City types were

targeted with a hand-delivered package containing information and the

message: ’You could’ve received this in a fraction of the time, at a

fraction of the cost.’



’I, for one, support the couriers. It will be a sad day when firm,

leather-clad bottoms exit my life.’



Client Hewlett-Packard Digital Sender 9100C

Medium Fake demonstration and hand-out

Media planners Lee Hirschman and Leigh Fowler, Perspectives

Brief Highlight the speed and cost savings gained by using Digital

Sender technology



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