Eleanor Trickett is impressed with Hewlett-Packard’s use of
motorcyle couriers as an advertising medium.
’I normally pretend to be in a terrible hurry whenever I see a protest,
but at Liverpool Street station last week, I realised that all was not
as it seemed.
’Couriers Against Digital Senders is a faux-action group set up to
protest against the new HP Digital Sender, claiming that the
near-perfect quality of its reproduction is diddling them out of work.
Further investigation revealed that 5,000 senior City types were
targeted with a hand-delivered package containing information and the
message: ’You could’ve received this in a fraction of the time, at a
fraction of the cost.’
’I, for one, support the couriers. It will be a sad day when firm,
leather-clad bottoms exit my life.’
Client Hewlett-Packard Digital Sender 9100C
Medium Fake demonstration and hand-out
Media planners Lee Hirschman and Leigh Fowler, Perspectives
Brief Highlight the speed and cost savings gained by using Digital