MEDIA CHOICE

Mairi Clark chooses the ad for Sony Playstation in January's i-D: 'I'd always felt Playstation's press work wasn't as strong as its TV but then I spotted this four-page sequence.Created by the artists, Matt Jones and Kaws, in conjunction with TBWA GGT Simons Palmer, it hoodwinks you into thinking it's an i-D-style 'dawn of an art' feature before you realise that one of the Playstation symbols appears subtly somewhere in each of the pictures.' Planned and bought by Terence Cassano at Manning Gottlieb Media, creative by TBWA GGT Simons Palmer.

Mairi Clark chooses the ad for Sony Playstation in January's i-D:

'I'd always felt Playstation's press work wasn't as strong as its TV but

then I spotted this four-page sequence.Created by the artists, Matt

Jones and Kaws, in conjunction with TBWA GGT Simons Palmer, it hoodwinks

you into thinking it's an i-D-style 'dawn of an art' feature before you

realise that one of the Playstation symbols appears subtly somewhere in

each of the pictures.' Planned and bought by Terence Cassano at Manning

Gottlieb Media, creative by TBWA GGT Simons Palmer.





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