Mike Anderson, the marketing director of New PHD, chooses the
Daewoo spot which appeared in the ad break of Beat the Crusher on Sky
One: 'I wouldn't normally be tempted by the delights of a Freddie
Starr/Melinda Messenger-hosted gameshow. Daewoo's spot, in which a
crusher is resisted and broken by the car to illustrate the lack of
pressure when buying from Daewoo, was perfectly placed in the centre
break.' Media planning by Simeon Adams, buying by Emma Paynter at CIA
Medianetwork, creative work by Duckworth Finn Grubb Waters.