MEDIA CHOICE

Brian Thomas, the managing director at the Lee Thomas Partnership,

picks Bodyform's posters on the backs of London buses.



'Last week I was driving in London when I was stunned by the vision of a

lady dressed as a gigantic Bodyform pantyliner dancing madly in front of

me on the back of a bus.



'In my view, it is a stunning idea that will generate lots of impact

among the target market. This is the first time I have seen this idea as

a poster - in fact, I think it's the first time I've seen any such

sensitive advertising on the back of a bus. Brave client for approving

the copy.'



Client SCA Hygiene Products

Medium Bus rears, phone boxes

Media planning and buying Clare Belsten at Carat

Creative Forsman & Bodenfors (adapted in the UK by Roose & Partners)

Brief Achieve maximum impact using innovative media routes following

Bodyform's decision to move away from TV



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