Stephen Carter, the managing director and chief operating officer

for ntl UK and Ireland, chooses an 'animated poster' for Comic Relief on

the Maiden Transvision site at Victoria station.

'Maiden and ITN have pioneered a format where the 48-sheet poster meets

quasi-broadcast technology. A blend of poster advertising with news

created for the screen gives the creative and media communities an

opportunity to develop something new, such as this animated version of a

48-sheet poster.

'Instead of staring at delayed departure times, there's now a fun,

attractive alternative to look at - a bit like Comic Relief really!'

Client Comic Relief

Medium Maiden Transvision

Media planner/buyer Louise Combes, Comic Relief

Creative Rainey Kelly Campbell Roalfe/Y&R

Creative adaptation Spike Partnership

Brief Create awareness and stimulate response for Red Nose Day.