Media: COI narrows shortlist for press buying account

COI has narrowed the shortlist for its press buying account to Starcom and the incumbent, MediaCom. Walker Media has been knocked off the list. COI has also shortlisted six agencies for its £2 million cinema buying business. The incumbent, Universal McCann, will pitch against Carat, MindShare, ZenithOptimedia, Manning Gottlieb OMD and Initiative.

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