Media: Digital channel Sci-Fi backs its Movie at 10 strand

Sci-Fi, the digital channel, is backing its Movie at 10 strand with the creation of an animated character called GEEKboy. The channel has created a series of 60-second animations featuring the character and using the line: "There's a little bit of GEEK in all of us." The on-air executions will be backed with print and merchandise activity from 10 October.

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