The IPA has chosen the Radio Advertising Bureau’s Geoffrey Russell
as its new media affairs director.
Russell, director of special projects and RAB company secretary, will
join the organisation on 17 January 2000.
He replaces John Raad who retires in February, after 22 years at the
advertising and media agency body, tackling a range of regulatory
Russell has spent the last six years at the RAB, focusing largely on
promoting radio, which has helped the medium to double its share of
The former McCann-Erickson ad man was also instrumental in persuading
the Government to scrap its law on including mortgage repayment warnings
at the end of financial radio commercials.
One of his key roles at the IPA will be to oversee the IPA Media Policy
Group, a collection of senior media agency people. They include Graham
Duff, chief executive of Zenith Media, MediaVest chief executive Jim
Marshall, and Marc Mendoza, managing director of Mediapolis.
The group, chaired by Carat chief executive Ray Kelly, meets once a
month to discuss issues about regulation of the media industry, such as
the Davies report on the future funding of the BBC.