Fleming Asset Management, the parent company of Save & Prosper, has
kicked off a review of its advertising, media and direct marketing
business in a move to centralise all three accounts.
Delaney Lund Knox Warren will not repitch for the creative account. The
agency resigned its S&P business after being asked to repitch for its
parent company’s consolidated business. The S&P incumbent BJK&E is
understood to have won the centralised media account, which is worth an
estimated pounds 10 million.
Delaney Lund has since entered a pitch for the rival Halifax business
against the incumbent Bates UK and two other agencies. The agency is
understood to have kept hold of the account for S&P’s banking arm,
Fleming Premier Banking. Delaney Lund, then known as Delaney Fletcher
Bozell, picked up the S&P business in October 1995, bringing to an end
the company’s ten-year relationship with Bates.