JUSTIN SAMPSON - director of CRM, ITV Sales
What's the primary focus of To develop ITV Sales' reputation so
your job? that our brand culture includes the
delivery of relevant, creative and
accountable communications through
How much experience do you Nine months - it depends how you
have of working for a define the industry. If we are to
television company and do you become a company that successfully
think you understand how the focuses on what our advertiser
industry works? customers want, then we have to view
ourselves as being part of the
advertising industry, which I've
worked in for the best part of 20
years. I hope I've picked up a few
things in that time.
What extra value do you think A fresh perspective and an instinct
you bring to your employer? for the mindset of companies that
invest in marketing through us.
How do you quantify your worth Asking the customer what they think
if it can't be measured in and feel is a pretty important measure
pound notes? - one of my first actions was to put
an attitudinal study in place and this
is a valuable benchmark for us to
assess progress over time.
How often do clients cancel It inevitably happens on the odd
meetings with you? occasion, but there's genuine interest
from advertisers in understanding the
new ITV, so meetings get put back in
the diary pretty quickly.
What's the most interesting This job didn't exist before, which
thing about your job? And the provides a scope to operate relatively
most boring? autonomously and to break new ground -
this helps me get out of bed in the
mornings. I've not been bored yet.
How often have you met your I have met with Charles (Allen) on
chief executive and what do numerous occasions across the past
you talk about? nine months and we've talked about a
range of issues. Most recently, we
were considering how we can support
marketing directors by extending our
message into the boardrooms of
What's the biggest thing that The establishment of new forms of
is going to happen in TV in advertising that will allow more
the next three years? involving, participative and rewarding
elements to creative executions. There
are promising opportunities out there
which give viewers additional reasons
to watch the ads.
Which TV programme do you EastEnders is just so grim.
dislike the most and why?
What is your proudest Doesn't pride come before a fall?
achievement out of work?
What do you do to wind down? Cooking a stir-fry on a Friday evening
is pretty effective as a start point.
What other jobs would you like Jeremy Tester's! Actually, being the
in media? communications director for the
England cricket team would probably be
the right mix of challenge and fun.
JEREMY TESTER - brand director, Sky Media
What's the primary focus of Helping to shape and communicate the
your job? Sky Media brand to advertisers and
their agents. I hope that my
advertiser and agency perspectives
inform our own development and ensure
that our customers maximise the effect
of partnering with the most exciting
and dynamic brand in television.
How much experience do you I've worked in media for about 20
have of working for a years. I've researched television at
television company and do you Granada; I've bought TV at Ogilvy &
think you understand how the Mather and Abbott Mead Vickers BBDO;
industry works? I've planned television at AMV and New
PHD, and I've even been a marketing
director with a TV budget at Holmes
Place ... but I still don't understand
What extra value do you think No answer.
you bring to your employer?
How do you quantify your worth I believe that, ultimately, all
if it can't be measured in effects are measurable. In this
pound notes? business, most things we achieve have
a monetary consequence one way or
another. We just have to be prepared
to make the association.
How often do clients cancel Jim McDonald at The Allmond
meetings with you? Partnership has cancelled me twice
this week ... and it's only Wednesday.
I'm beginning to understand how it
feels to be on "the other side of the
What's the most interesting The most interesting is talking to
thing about your job? And the bright and energetic people at Sky
most boring? about the future of television. I'm
pleased to say that nothing is boring
me yet, but I've only been here a
month or so.
How often have you met your I've not met James Murdoch yet, but we
chief executive and what do have a meeting in the diary.
you talk about?
What's the biggest thing that The competitive spirit of the TV
is going to happen in TV in industry will stop focusing inwards
the next three years? and start to point its collective guns
at other media. Oh, and then there's
the growth of multichannel homes; the
widespread use of personal video
recorders; SkyView audience research;
programming; product placement ... it
certainly will not be boring.
Which TV programme do you EastEnders - it's just depressing,
dislike the most and why? isn't it? There are sad things
happening all over the world, many of
which we learn about via our TVs, PCs,
radios, phones and newspapers. I just
don't understand the appetite for a
continuous, fictional interpretation
of most of it, spookily all happening
in the East End of London.
What is your proudest A wife and two children.
achievement out of work?
What do you do to wind down? I find bare-knuckle boxing helps me to
relax - and keeps me fit at the same
What other jobs would you like I'd quite like to be the head of
in media? affairs at the Football Association -
never a dull moment by the sounds of