Media: Double Standards - Waking up the cooler clubbing type of Londoner

Kiss 100 and Choice FM's breakfast show presenters talk about life behind the mike, hanging out together and what goes on during ad breaks.

RICKIE AND MELVIN BREAKFAST SHOW PRESENTERS, KISS 100

- How would you describe your show to people who haven't heard it yet?

Melvin: I'd describe it as fun, loud, young and fresh. We're just a bunch of mates listening to music and having a laugh. Hopefully that's how it comes across to our listeners, too.

- Why is it different to other programming out there?

Melvin: Because we are our target audience. If we weren't part of the Kiss breakfast show, we'd all definitely be listening to it. We go to a lot of the same types of places our listeners go to, do the same sorts of things socially and I think that's what makes us so different to other programming.

- How would you say you work together on-air?

Rickie: As cohesively as possible. Everyone brings something to the table - it's a massive team effort. Melvin and myself bring our long-standing friendship, which seems to work on air because I think people can hear that we are genuinely best friends. Charlie brings the female perspective to our very male-dominated banter and Adam is the voice of reason. It feels like a really cool jigsaw and we all make up the final picture.

- And do you hang out together when you're not working?

Rickie: Although we're best friends, we're actually more like brothers. We do most things together when it comes to going clubbing, hanging out, road-trips and holidays, but we've known each other for ten years and that's the way it's always been, even before the show.

- What are the best songs you're playing right now?

Melvin: I like all the tracks Kiss plays, but if I had to narrow it down to my favourites which I hear during one of our shows, I'd say these: Bed, J Holiday; Good Life, Kanye West; New Day, Shapeshifters; Bad Girl At Night, Dave Spoon; Every Heart Beat, Robyn and Heartbroken, T2.

- What do you do during an ad break?

Melvin: During ad breaks we either run to the toilet, run to get some breakfast, or just randomly run around the office. Basically a lot of running. During ad breaks, we run.

- What's the best prize you've given away during a promotion for an advertiser?

Rickie: Probably a trip for two to New York, with spending money, VIP entry to the launch of Mariah Carey's new fragrance, and a meet and greet with her. That was all in conjunction with the launch of her new fragrance, M.

- What's the best thing about being radio DJs?

Rickie: You get to entertain people while listening to music. Who wouldn't want to listen to music and chat with their mates having a laugh for a living?

- What are your ambitions for the show?

Rickie and Melvin: To provide young London with an alternative way to wake up every morning, keep them laughing out loud so they come back every day, listening figures that go up every time, and maybe win an award along the way.

MARTIN AND LUCY BREAKFAST SHOW PRESENTERS, CHOICE FM

- How would you describe your show to people who haven't heard it yet?

M: It's three hours of fun with two down-to-earth people. Great music, quick chat and prizes.

L: Young, dumb and full of fun! A lively, cool alternative show. The music and chat is pacey, interactive and cheeky.

- Why is it different to other programming out there?

M: The show has two hosts - one black male (that's me) and one white female (that's Lucy), which is quite unique in commercial radio and who relate to a 15- to 34-year-old male and female urban audience in forms of culture, lifestyle and aspirations.

L: All other breakfast programming is inferior! Bigger is not always better!

- How would you say you work together on-air?

M: It's like this: we can have a go at each other, but if anyone else tries it on with either one of us, we take them out - Lucy is like my younger, troublesome sister.

L: Everyone for themselves in the studio - no-one is safe! Martin always airs my secrets. He's kind of like my older brother. That's funny - I've just seen he's written that! What a copycat.

- And do you hang out together when you're not working?

M: It all depends on what type of underwear I am wearing!

L: As much as its love/hate, we do spend a lot of time off-air together. He used to find me really annoying, I think he's got used to me now! We've had some amazing broadcasts: Bahamas, St Lucia and the World Cup in Germany. What happens on tour never stays on tour! He keeps going on about some dodgy pictures of me from Germany that could ruin my career. I still don't know if he's winding me up.

- What are the best songs you're playing right now?

M: Good Life, Kanye West; Just Fine, Mary J Blige; Heartbroken, T2 featuring Jodie.

L: Heartbroken, T2; Bed, J Holiday; Watch My Feet, Dude 'n Nem; Bartender, T-Pain.

- What do you do during an ad break?

M: Normally talk to Lucy about her problematic or non-existent love life.

L: That's such a lie. I have many admirers/stalkers. But in answer to your question, I'm usually on tea duty as Martin can't be arsed to get them in.

- What's the best prize you've given away during a promotion for an advertiser?

A fantastic all-inclusive trip to the new extension of the Atlantis Resort in Paradise Island, Nassau, the Bahamas.

- What's the best thing about being radio DJs?

M: It isn't the money, that's for sure!

L: It's the best job in the world. We get paid to mess around, and interview some cool and not-so-cool people. We had Leona Lewis in and made her do a sausage-eating competition even though her rider was fruit-only. Janet Jackson ignored everything I said, and flirted with Martin. And Jamie Foxx asked me out, but I had to turn him down.

- What are your ambitions for the show?

M: For it to keep growing. Sometimes it feels like we are driving a three-year-old Mondeo and we're racing against a Maserati. We may never be in front, but the big boys will always see us in their rear-view mirror.

L: Martin actually drives a Mondeo! I drive past him in my Maserati on the way to work.