- The Media Edge, New York, has been awarded the $40 million (£24 million) media planning and buying business for the US paper-products company, Fort James, following a competitive pitch.
- The Media Edge, New York, has been awarded the $40 million (£24 million) media planning and buying business for the US paper-products company, Fort James, following a competitive pitch.
The Deerfield, Illinois, based company appointed the Young & Rubicam-owned media specialist following a four way pitch against McCann-Erickson, TN Media, and Zenith Media, all out of New York.
The incumbent DDB Needham did not repitch for the business.
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