The Media Edge tapped for $40m US paper account

- The Media Edge, New York, has been awarded the $40 million (£24 million) media planning and buying business for the US paper-products company, Fort James, following a competitive pitch.

- The Media Edge, New York, has been awarded the $40 million (£24 million) media planning and buying business for the US paper-products company, Fort James, following a competitive pitch.

The Deerfield, Illinois, based company appointed the Young & Rubicam-owned media specialist following a four way pitch against McCann-Erickson, TN Media, and Zenith Media, all out of New York.

The incumbent DDB Needham did not repitch for the business.