Emap Elan is trawling for a media agency to handle the launch of
its glossy new women’s title, code named Project Miriam, despite the
fact that Emap’s magazine account is centralised into Universal
Pitches are being overseen by Andy Tilley, the former managing director
of Zenith Media, who has set up his own independent communications
consultancy, Unity. Zenith is understood to be one of the pitching
Emap Elan, which publishes Elle and New Woman, confirmed this week that
it was launching a glossy magazine for older women early next year.
Emap is currently running an advertising campaign for its new monthly,
Minx, through Rainey Kelly Campbell Roalfe and Universal McCann.