EMI Records is centralising the pounds 8m media account for its
label business into TMD Carat.
The agency, which already handles TV and radio planning and buying for
EMI, now picks up pounds 1.5m worth of press and outdoor media planning
and buying from CIA Medianetwork, which held the account for six
However, CIA will continue to work on TV buying for the EMI Virgin
Polygram joint venture series ’Now That’s What I Call Music’.
TMD Carat, which has held the EMI account for four years, takes on the
rest of the business with immediate effect.
Greg Porter, vice-president procurement of EMI International, said the
split was amicable. ’It is no reflection on the level of expertise that
CIA has been able to offer us, it merely makes more sense from our
perspective to have the press and TV together,’ he said.
Artists recording for EMI include Eternal, Prince and Diana Ross. The
group also owns Parlophone, which handles Blur and The Pet Shop Boys.