MEDIA: EMI centralises media business with TMD Carat

EMI Records is centralising the pounds 8m media account for its label business into TMD Carat.

EMI Records is centralising the pounds 8m media account for its

label business into TMD Carat.



The agency, which already handles TV and radio planning and buying for

EMI, now picks up pounds 1.5m worth of press and outdoor media planning

and buying from CIA Medianetwork, which held the account for six

years.



However, CIA will continue to work on TV buying for the EMI Virgin

Polygram joint venture series ’Now That’s What I Call Music’.



TMD Carat, which has held the EMI account for four years, takes on the

rest of the business with immediate effect.



Greg Porter, vice-president procurement of EMI International, said the

split was amicable. ’It is no reflection on the level of expertise that

CIA has been able to offer us, it merely makes more sense from our

perspective to have the press and TV together,’ he said.



Artists recording for EMI include Eternal, Prince and Diana Ross. The

group also owns Parlophone, which handles Blur and The Pet Shop Boys.