Microsoft's Xbox has been generating amazing publicity since its launch and with advertising like this from BBH, it's no wonder. In our sister title, Campaign magazine, Euro RSCG Wnek Gosper creative director Mark Wnek described the ad as "the most ambitious commercial I've seen for a while. Needless to say, this ad will stand out like balls on a bitch." What more can we say?

United Kingdom

Client/Title: Xbox/'Mosquito'

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: John Hegarty

Agency Producer: Andy Gulliman

Art Director: Fred & Farid

Writer: Fred & Farid

Production company: Spectre

48 Beak Street

London W1R 3DA


T: +44 20 7851 2000

F: +44 20 7851 2001


Director: Daniel Kleinman

Producer: Johnnie Frankel

Director of Photography: Ivan Bird

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626


Editor: Steve Gandolfi; Cut 'n' Run

Music: Etienne de Grecy

Flame Artist: William Bartlett

Sound Design: Wave

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