As someone with a passion for travel, I was delighted to have an
excuse to read Escape Routes. The first thing to say about this magazine
is that it is not like Conde Nast Traveller. Traveller’s delicious
photography, luxurious and obscure features such as Jiuzhaigu in China
sets it apart from the rest. Escape Routes looks like it was born out of
Traveller and Lonely Planet put together.
The magazine, for the moment, is quarterly and is jam-packed with family
friendly, mainstream ideas for a day out, weekend away or a proper
Its focus is on travel and leisure, with features ranging from 48 hours
in New York to how to get a flight upgrade.
Its personality is functional and no-nonsense, with leisure solutions
that are affordable. The magazine is also full of interesting ’escape
tips’ to make you a more ’sussed’ traveller. The photography, though, is
There would seem to be a market for Escape Routes. Although recent
statistics have shown we’re working longer hours than the rest of
Europe, our leisure time is becoming increasingly important.
People want simple, interesting and easy leisure ideas. This is what you
get from Escape Routes and there really does seem to be something for
What makes the magazine more interesting is its e-commerce site,
It’s like having a 24-hour dedicated travel agent at your
They describe it as a ’one-stop shop’. On the website you can find all
sorts of things including the latest travel offers and the weather
I have already book-marked the site, but the holiday solutions are a bit
too packaged for my liking. I hope that as the site develops they offer
more bespoke and independent solutions. The secret to its success will
be to keep this site constantly updated.
I’m off to Thailand in November. I shall be buying a pair of
cotton-rich slouch socks for the flight as recommended by Escape tips. I
will also be armed with my Escape Routes guide to shopping in Bangkok. I
can hear my credit card whimpering as I write.
Louise Jones is managing director of MSc.