Media: Fallon wins Creative Pearls competition

Fallon's "balls" spot for Sony Bravia has won Pearl & Dean's inaugural Creative Pearls competition, which aimed to find 2006's most cinematic creative. The ad gained the majority of the judges' vote, against spots including Wieden & Kennedy's "impossible dream" for Honda. Scooping top place means that "balls" will now be showcased for two weeks in April in all Pearl & Dean cinemas across Britain.