Media Faulds nets Daily Record and Sunday Mail briefs

Media Faulds has picked up the contract for Trinity Mirror’s Daily Record and Sunday Mail newspapers.

Media Faulds has picked up the contract for Trinity Mirror’s Daily

Record and Sunday Mail newspapers.



The Edinburgh agency won the pounds 2 million planning and buying

business after taking part in a three-way pitch against CIA Medianetwork

Scotland and Media Vision.



The agency’s joint media directors Gillian Eatwell and Nick Mullins will

oversee the account.



The pair have already started drawing up a media strategy.



The Daily Record is Scotland’s most popular daily, recording a

circulation of 626,646 in the last ABCs.



The account came up for review after incumbent Feather Brooksbank

resigned the business when it merged with Carat, which handles media for

Trinity Mirror rival News International.



Steve McLaughlin, circulation director at The Daily Record and Sunday

Mail, said: ’The company is committed to retaining its position as

Scotland’s number one newspaper publisher. We believe the clear

understanding of our media requirements and business needs shown by

Media Faulds will ensure we achieve that.’



Faulds marketing director Ian Wright said: ’This is a prestigious

appointment and we are delighted to be working with one of Scotland’s

most famous brands.’



Fauld’s clients include Royal Bank of Scotland, BBC Radio Scotland, the

Central Office of Information and Scottish Power.



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