Media: Football Gazette: An Expert’s View - Football Gazette will fail to excite a congested sports market, Graham Duff says

According to the press release, this is ’a football title aimed at the serious football supporter and will target 3.5 million supporters who regularly watch professional football matches’. Well, that’s me, so I decided to see what it had to offer.

According to the press release, this is ’a football title aimed at

the serious football supporter and will target 3.5 million supporters

who regularly watch professional football matches’. Well, that’s me, so

I decided to see what it had to offer.



First, I liked the coverage outside the Premier League. Unlike Harry

Redknapp and the West Ham administrative staff, I like to keep up with

how our players out on loan are doing. So I enjoyed reading how West

Ham’s young striker, Gary Alexander, was getting on at Exeter and

wondered whether a swap with Paulo Wanchope was possible.



Like most supporters, I have an interest in other teams which I normally

satisfy by scouring the Sunday results section. Leyton Orient (another

local team) and Whitby Town (my birthplace) all recieve better coverage

in Football Gazette than most sports sections.



Premier League coverage is at saturation point elsewhere, so I think the

focus on previewing and betting is the only way this title has a chance

of survival.



The features on Leicester City, Aston Villa, Hull City, Burnley, Stoke

City, Wigan Athletic and Clydebank were functional, but they didn’t

provide me with a reason to buy the paper. Similarly, the comment and

analysis section failed to challenge or excite.



The previews were well-written and the information layout about top

scores and recent form is OK. However, I’m interested to know how the

team line-ups can be printed as definitive statements, when they don’t

get announced until just before the game.



In the betting section, the forthcoming TV games are highlighted and

additional features look at the Italian Serie A and spread betting. I’m

not sure about this area. The serious punter will have access to this

information through existing print sources or the internet.



In a nutshell, this is Football Gazette’s problem. Does it have enough

’must buy’ appeal in a crowded market? I tend to shy away from the

’sample of one’ judgment, but I’m afraid it is unlikely to make the

grade when I edit my already overloaded consumption of football

media.



Graham Duff is the chief executive of Zenith Media



Publisher Storehouse Publishing

Editor Saul Brookfield

Ad rates full-page colour pounds 2,500

Frequency Weekly

Print run 60,000

Cover price pounds 1

Advertisers include UK betting.com, The Football Trust



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