WH Smith in Brixton and the newsagent at the tube had both sold out, and the man at the newsagent along Tottenham Court Road commented that he had, 'never seen a new publication leave the shelves so quickly'. So, when I eventually got my hands on it, I decided to let the girls in Spacestation have a look.
'Quite sweet' was the comment from Louisa, 34. Emma, 28, liked the
smaller format (for those of you who have not yet seen it, it's a glossy
A5 publication) and appreciated the fact that the 'ads blend in with the
editorial'. Perhaps not such good news for the advertisers, among whom
Glamour had managed to secure the likes of Givenchy and Moschino.
Personally, I took to it because, firstly, it has a cover price of
pounds 1.50 (this will rise to pounds 1.80 after three months) unlike
the usual pounds 2.50 to pounds 3.00. Secondly, I really do like its
cute size. As Jo Elvin writes in her first editor's letter, it is ' a
magazine you can carry around, shop with and even read when you're
squashed sardine-style on the bus'. (Or, as those who live in London
have to bear, on a daily basis, sandwiched armpit-to-nose on the
I actually had a go at doing this and am pleased to say that it's true,
you can read Glamour while commuting. The articles are short enough to
read during a 20-minute journey, although it has to be said that this
means the depth of investigative reporting will never rival the likes of
Glamour's fashion pages feature outfits that you don't need to take out
a small mortgage for. It has make-up features that offer the usual kind
of make-up tips (why can't anyone do this a bit differently?), book,
film and music reviews, celebrity fashion tips (Victoria Beckham offers
us her little pearls of wisdom on this issue, God forbid), celebrity
interviews (Joseph Fiennes - we'd like to have a little bit more of
that, thank you very much) and lots more.
Okay, some of it is the same as Cosmopolitan and the rest, but the fact
that it doesn't try to patronise you with how to have an orgasm while
hanging from a designer lampshade or how to dress to please the 'other
'alf' is great.
Let it be said that Glamour, although only a slight revelation on the
women's monthlies market, could possibly be in my handbag next
Publisher: Conde Nast
Cover price: pounds 1.50 for the first issue, rising to pounds 1.80
after three months
Full-page colour rate: pounds 9,000
Advertisers include: Laura Ashley, Rover, Debenhams, Gucci, Armani,
Lancome, Moschino, Givenchy.