Media: The Guardian launches its first CD promotion

The Guardian is launching its first CD promotion based on collecting tokens. The scheme, which begins on 7 November, will run for four weeks and offers readers a chance to collect a classic album each week. Album giveaways from the Velvet Underground, Stevie Wonder, Marvin Gaye and REM will be supported by a press and radio campaign created by DDB London and bought by PHD.

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