Media: Hallmark Channel rebrands its on-air look

The Hallmark Channel is rebranding its on-air look, replacing its crown logo with a series of dramatic landscapes. The rebranding, Hallmark's first in five years, comes one year after Hallmark's non-US operations were acquired by Sparrowhawk Media, the company chaired by David Elstein. The creative agency Bruce Dunlop & Associates created the new look.