MEDIA: YOUR HOME - AN EXPERT’S VIEW. It’s a bold title with bright ideas for first-time house buyers, Jade Garrett writes

I’m always sceptical when looking at this sort of magazine. The contrived photographs of interiors with fresh flowers adorning every corner are a turn-off. And I’m wary of stencilling. So I shuddered when I saw Your Home’s coverlines - ’Make a shelf’, ’Transform a basic bed’ and ’Decorate with script’.

I’m always sceptical when looking at this sort of magazine. The

contrived photographs of interiors with fresh flowers adorning every

corner are a turn-off. And I’m wary of stencilling. So I shuddered when

I saw Your Home’s coverlines - ’Make a shelf’, ’Transform a basic bed’

and ’Decorate with script’.



The content offers a lot more to be enthusiastic about. Gruner & Jahr’s

new title is bold, bright and full of interesting ideas for just about

every part of your home, although I’m not sure I’d go as far as rescuing

things from skips and ’adapting’ them. Your Home is targeting 25- to

44-year-olds, but I think it will have more success with younger

readers.



Aimed at first-time buyers, the cost is crucial, not just of the items

featured in the magazine but its pounds 1.70 cover price. It was a

relief to see names like Ikea, Wickes and MFI on the list of stockists -

ideas that cost three times your monthly salary are depressing. Even the

more expensive items were from high street retailers.



’Diana’s design solutions’ and ’Colin’s house surgery’ are naff and

should go. Even I know a leaking roof is bad news and not something

’Colin’ can solve in ten lines.



’The ten worse things you can do to your home’ should be read by every

first-time buyer before the enthusiasm to change everything manifests

itself. Your Home also contains useful advice on buying a vacuum

cleaner, previously the landlord’s responsibility. Why wasn’t it

launched three months ago when I was having sleepless nights over which

saucepan set to buy?



Jade Garrett, Campaign’s editorial assistant, is a recent first-time

flat buyer.



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