- UK media independent John Ayling & Associates has appointed the online media planning and buying specialists, i-level, to provide support across its client base.
John Ayling & Associates claims billings of £79 million and its clients include Allied Dunbar, BBC Worldwide, Dairy Crest, Psion, Scottish Equitable and Suzuki.
Confirmation of the Aylings deal follows close on the heels of Western International Media's decision to employ i-level as its partner for online media planning and buying.
John Ayling, managing director of John Ayling & Associates, said: "After extensive discussions we are convinced that a partnership with i-level will be a major additional benefit for our clients. In a rapidly developing complex marketplace, i-level can demonstrate business acumen allied to practical hands-on experience, knowledge and original research to supplement our own. There is a genuine culture match demonstrated by their creativity and lateral thinking."