One hundred people from some of the UK’s biggest media agencies are set to take part in a 63-mile cycle ride from London to Brighton to raise money in aid of Nabs, the charity that supports the well-being of employees working in the advertising and media industry.
The challenge is being funded and organised by The Lead Agency, which hopes to raise £25,000 for Nabs this year through the challenge as well as other projects.
Companies that have so far committed to the initiative include Mail Metro Media, PHD, the IPA, Haymarket, Nabs, Omnicom Media Group, MullenLowe and Clear Channel.
Those interested in taking part, either as part of a corporate team or as individuals, can find out more and sign up at charity.theleadagency.com. The cycle ride is taking place on 7 June.