David Jowett is more than happy to add Inside Edge to his bathroom book
Oh summer! The sound of leather on willow and the smell of fresh-cut
grass... yes I know I’m sad, but I love cricket. Why? It’s a one-on-one
battle within a team game. And it is for other, fellow-appreciators of
the game that I give my opinion of Inside Edge, a cricket magazine
launched this month.
The Cricketer and Wisden Monthly have been the major cricket titles for
many years but they both share the same tone - glossy, upmarket,
restrained and generally sitting-on-the-fence- type reporting. Enter
It, basically, is ‘tabloid cricket’. This is exactly the sort of read
you need to have in the bog. Dip in, dip out articles that are written
in a light-hearted, irreverent way and have an opinion on topics ranging
from cricketers’ freedom of speech to why Ray Illingworth is crap.
Cartoons, a cricket TV guide for the month, diaries and quotes of the
month (‘out of the way love’, from Ian Chappell to Benazir Bhutto as he
shoved past her, is my favourite) complete the fun.
Inside Edge set itself the task of becoming the ‘voice of cricket’,
producing a quality magazine for intelligent lovers of the game while
being humorous, hard-hitting and opinionated. It achieves all these
lofty aims, but the quality of the print stock leaves a lot to be
desired and could easily be mistaken for the paper you need after
reading this on the toilet.
Will people buy it? If you want an amusing, easy read, then fine. But
cricket fans can be a snobby bunch of trainspotters when it comes to the
subject of God’s own game and I think this probably means that Wisden
and The Cricketer will continue to dominate. Good try though Inside
Edge, my copy is already in the little boys’ room.
David Jowett is a TV buyer at the Media Centre