Media Insight to take over Conquest briefs

Media Insight is likely to take over the media contracts held by its sister creative agency Conquest by 1 January 2001.

Media Insight is likely to take over the media contracts held by

its sister creative agency Conquest by 1 January 2001.



Accounts set to move include the pounds 2 million global Singapore

Airlines business, truck manufacturer Iveco, the department store chain

Capital & Regional and HanKook Tyres UK.



Peter Cannon, group media director at WPP-owned Conquest, has been

running the media business with a team of two and will continue to do so

on a short-term basis.



However, Conquest has agreed to pass all future contracts to Media

Insight and the 20-strong media shop will eventually take over the

existing accounts.



Cannon has been appointed to the new role of channel planning director

and is now responsible for bridging the gap between the Conquest

creatives and Media Insight planning and buying teams.



’We are a creative agency at heart but want to maintain media thinking,’

explained Cannon, who said his staff would remain with Conquest.



’We will work with our existing clients but evolve a function that

incorporates traditional account planning with media planning. I’ll sit

in the middle between creative and media.’



It is believed that the expense of paying for research tools such as TGI

was one of the reasons why media is being outsourced.



Conquest and Media Insight began discussing the possibility of forging

an alliance at the start of the year.



The talks bore fruit recently when the agencies picked up the creative

and media business for Clinomyn, the smokers’ toothpaste.



Media Insight has already begun work on the pounds 5 million TV-focused

campaign.



Managing partners Michael Balado, an international media specialist, and

Andy Spray, who joined from the TV sales house TSMS, have planned and

bought the first stage of the campaign, which will air next month.



Julian Saunders, chief executive of Conquest UK, said: ’The arrangement

with Media Insight gives us access to the latest thinking as well as

buying clout.’



Toby Jenner, managing director of Media Insight, added: ’We are always

studying potential ways to broaden our business base with like-minded

partners.’



Media Insight, which shares an office with MindShare, launched four

years ago and has offices in 12 countries.



Accounts on its books include Telewest, Focus Do It All, SAP, Boxman and

ISP Chello.



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