Media Insight is likely to take over the media contracts held by
its sister creative agency Conquest by 1 January 2001.
Accounts set to move include the pounds 2 million global Singapore
Airlines business, truck manufacturer Iveco, the department store chain
Capital & Regional and HanKook Tyres UK.
Peter Cannon, group media director at WPP-owned Conquest, has been
running the media business with a team of two and will continue to do so
on a short-term basis.
However, Conquest has agreed to pass all future contracts to Media
Insight and the 20-strong media shop will eventually take over the
Cannon has been appointed to the new role of channel planning director
and is now responsible for bridging the gap between the Conquest
creatives and Media Insight planning and buying teams.
’We are a creative agency at heart but want to maintain media thinking,’
explained Cannon, who said his staff would remain with Conquest.
’We will work with our existing clients but evolve a function that
incorporates traditional account planning with media planning. I’ll sit
in the middle between creative and media.’
It is believed that the expense of paying for research tools such as TGI
was one of the reasons why media is being outsourced.
Conquest and Media Insight began discussing the possibility of forging
an alliance at the start of the year.
The talks bore fruit recently when the agencies picked up the creative
and media business for Clinomyn, the smokers’ toothpaste.
Media Insight has already begun work on the pounds 5 million TV-focused
Managing partners Michael Balado, an international media specialist, and
Andy Spray, who joined from the TV sales house TSMS, have planned and
bought the first stage of the campaign, which will air next month.
Julian Saunders, chief executive of Conquest UK, said: ’The arrangement
with Media Insight gives us access to the latest thinking as well as
Toby Jenner, managing director of Media Insight, added: ’We are always
studying potential ways to broaden our business base with like-minded
Media Insight, which shares an office with MindShare, launched four
years ago and has offices in 12 countries.
Accounts on its books include Telewest, Focus Do It All, SAP, Boxman and