Media Insight wins pan-European task for Interplay games

Media Insight has won the pan-European media planning and buying brief for the computer games distributor, Interplay, worth pounds 6.5 million across the UK, France and Germany.

Media Insight has won the pan-European media planning and buying

brief for the computer games distributor, Interplay, worth pounds 6.5

million across the UK, France and Germany.



Up to pounds 3 million is earmarked for the UK and activity will kick

off next month to back the launch of a game called Wild 9.



The agency picked up the business after working for Interplay on a trial

basis.



Toby Jenner, Media Insight’s media account director, will head the

account.



A forthcoming pounds 500,000 campaign will focus on games magazines. The

agency has also booked TV spots and the interiors and exteriors of

number nine buses in London, plus the inside of telephone boxes along

the route.



Interplay will also sponsor music festivals broadcast on the youth TV

channel, Rapture, this year.



Interplay, which recently floated on the US stock exchange, generates

its creative work in-house.



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