Media: ITV boosts its use of mobile interactivity

ITV is boosting its use of mobile interactivity as part of its "beyond the spot" initiative. The broadcaster is trying to encourage advertisers to include a text-message response mechanism on TV ads after signing a deal with Mobile Interactive Group.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content