Media: ITV1 suffers audience decline

ITV1 has suffered an audience decline of 10 per cent for the first two months of 2005. Its 16- to 34-year-old audience fell by 23 per cent. ITV attributed the slump to the absence of I'm a Celebrity ... Get Me Out of Here!, which had aired early in 2004, and the success of ITV2 and ITV3.