On reading the first edition of Junior, published by Beach
Magazines, I wanted to punch the air with joy.
At long last, someone has had the foresight to produce an informative
read about parenting that successfully steers clear of cringingly coy
childhood imagery and mums in leggings. I was especially pleased to see
that the editor has abandoned what is, for me, the most sick-making
aspect of parenting magazines - the letters page. The place where
parents win pounds 5 for submitting a letter of a cute thing their child
has said or done, or by sending in a red-eye shot of their offspring
crawling into the washing machine.
The other brilliant aspect of Junior’s editorial tone is the message
that although we love our children, we do have lives of our own. And
just because we are parents, it doesn’t necessarily mean we have had a
According to the press bumf, ’When they become parents, readers of
high-quality fashion magazines such as Elle and Vogue do not lose
enthusiasm for this type of quality magazine and Junior is designed with
their tastes and interests in mind.’
Consequently, the magazine is packed with relevant, intelligent and
practical features. The calibre of the writing is excellent and the
It effortlessly combines practical advice with gloss. For my part, the
best feature considered how it is practically impossible to find a
decent UK restaurant to eat in with children unless you have a
particular penchant for Harvesters and prawn cocktail steeped in a large
dollop of pink sauce.