Media: Lifeline - Comms planning

Tony Regan has crossed over to the creative side after years in the sector.

2000: Kevin Brown, the planning director at Motive, leaves to become a founder member of Soul, the closest thing London has seen to a full-service agency in donkey's years. Five years later, he'll leave Soul but stay on the creative agency side of the fence while also coming full circle - he joins Bartle Bogle Hegarty (formerly Motive's parent company) as its head of engagement planning.

2002: Derek Morris (pictured), a founding partner in the comms planning specialist Unity, joins Publicis as its chief strategy officer. The idea is to provide a "holistic" approach. It doesn't really work. In 2004, he becomes the vice-chairman of ZenithOptimedia.

2003: Naked Communications appoints Tim Allnutt, Initiative's planning director, to head an innovative new unit, Naked Inside. This is a communications and media planning joint venture with Clemmow Hornby Inge, which sits inside CHI's headquarters. Naked later launches similar ventures with Fallon and WCRS.

2003: TBWA\London teams up with Manning Gottlieb OMD to launch a comms planning operation at TBWA's offices. It is headed by the TBWA chief executive, Andrew McGuinness, and run on a day-to-day basis by Enyi Nwosu (pictured), poached from ZenithOptimedia.

2006: Tony Regan, a founding partner of Nylon, a communications planning specialist launched in 2004 as a joint venture between Young & Rubicam Brands and Mediaedge:cia, defects to a creative agency start-up, The Red Brick Road. For years, Regan had been a fixture in the communications planning sector, having been a founder of Michaelides & Bednash and a director of Bullet Media.

Fast forward ...

2008: With comms planning now the undisputed lead discipline in the marketing communications sector, Michaelides & Bednash decides to up the ante by relaunching (again) as a comms planning creative agency. The industry veteran Steve Henry (with whom the two principals had worked at HHCL) joins as a consultant creative director.


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