Media Lifeline: Richard Eyre

With spells at BBH, GCap and ITV, Richard Eyre has become one of media's brightest guns for hire.

1986: Having existed since its launch in 1982 as a creative-only hotshop, Bartle Bogle Hegarty decides to set up its own media department. It turns to Richard Eyre, the media director of Aspect Hill Holliday, as its first media director.

1991: Eyre soon acquires a reputation as the slickest media thinker in town, and when Capital Radio needs a new chief executive, he fits the bill. He oversees a period of rapid geographical expansion on the radio side, as stations are acquired the length and breadth of the country. Eyre's tenure is also marked by a steep rise in the radio medium's share of display advertising.

1997: So when ITV, still owned by three separate regional powerhouse companies, begins looking for someone to fill media's nightmare job - chief executive of a network structure that is designed to counter factional infighting - Eyre is made an offer that he can't refuse. He accepts, naturally enough, but he can't help stem the network's inevitable decline in audience share.

2000: Eyre becomes the chairman and chief executive of Pearson Television - and subsequently the director of strategy and content for the European broadcast giant RTL, following its merger with Pearson. He also begins acquiring a string of non-executive directorships, including RDF Media, Digital Bridges, the Internet Advertising Bureau, 19 Management, The Eden Project and Guardian Media Group.

2007: Eyre becomes the GCap non-executive deputy chairman and chairman designate. Ralph Bernard's role as the GCap chief executive is unaffected. Eyre gives up his non-executive board member status at GMG, but keeps his advisory role at Guardian Newspapers.

Fast forward ...

2009: There's growing speculation that Eyre is on the brink of rectifying a magazine-shaped hole in his CV by accepting a newly created role of global strategic consultant non-executive director at Time Inc, but he shocks the London media world by becoming a consultant strategic advisor to BBH's newly revamped engagement planning division, reporting to Kevin Brown.