Media Lifeline: Simon Daglish

With a stint in the Army and an expedition to the South Pole on his CV, few can claim to be as tough as the Fox boss.

1989: Combat training provides a perfect grounding for Simon Daglish when he leaves the Army to volunteer for front-line action in newspaper sales, first with Express Newspapers and then at Telegraph Newspapers, where he rises to the group head of sales.

1998: But a chance meeting with an old friend Giles Howard, at this point the Classic FM sales director, persuades Daglish that radio might be worth a shot. He joins Classic as the group head of agency sales in 1998, becoming the acting sales director, and then, shortly afterwards, in 2000, the sales director without any acting whatsoever.

2006: Daglish's star had continued to rise through the messy merger period that saw Classic FM's owner GWR join with Capital to form GCap - and in short order, he becomes the group's director of national sales. But he also finds time to indulge his Action Man side too, joining a six-man Antarctic expedition in 2006 to retrace Scott's 170-mile trek to the South Pole.

2008: In April, Channel 4 hires Daglish to head the commercial side of its planned digital radio venture. But he hasn't even started his new job when Channel 4, under the chief executive, Andy Duncan, announces that it is aborting the project.

2009: But fear not. Come the New Year, Daglish is able to announce that he is to join Fox Interactive Media as its UK vice-president, commercial. He will head UK commercial strategy on MySpace, the IGN gaming site, the film website Rotten Tomatoes and the online men's lifestyle property Ask Men. He is to report to Anthony Lukon, the managing director of MySpace UK.

Fast forward ...

2010: And there's more excitement when it is revealed that Fox is to team up with BSkyB and Global Radio to launch a digital interactive mobile internet content distribution platform to replace the medium formerly known as radio. There's speculation that there can only really be one man to head up its commercial side - but Daglish is unavailable for comment, having departed unexpectedly on an expedition to the North Pole.

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