Media Lifeline: The Week

With editions in virtually all corners of the globe, and circulation still on the rise, The Week has come a long way.

December 2006: Jon Connell, the former deputy editor of The Sunday Telegraph, who launched The Week in May 1995, sold a 51 per cent stake to Dennis Publishing in 2001, and it promptly launched a US edition. In 2006, following 17 successive ABC rises, UK circulation climbs above the 134,000 mark.

October 2007: Circulation keeps edging up and Dennis, which had moved to take full control in January 2007, revamps its web presence too. In October, it reveals the group's buoyant profits of more than £2 million (surprising, given the poor showing of consumer titles such as Maxim) are almost entirely down to The Week's strong performance.

September 2008: Dennis announces plans to launch The Week in Australia, followed by Singapore, Hong Kong and New Zealand. The chairman, Felix Dennis, talks of an Indian launch - with funding coming from the sale of Blender, Stuff and Maxim.

October 2008: To date, The Week's growth has been almost entirely driven by subscriptions (about 90 per cent of its 150,099 circulation). Now it runs a marketing stunt designed to boost newsstand sales - subscribers will receive the old-style front page, while at the newsstand, buyers will be sold a magazine with a redesigned cover.

March 2009: The Week hires the former Economist ad director, David Weeks, to head international sales.With continued growth in circulations at both the UK and US editions, and the recent launch in Australia, global circulation is said to be more than 700,000.

Fast forward ...

March 2010: Having signed a partnership with Google, The Week's website has become the world's pre-eminent news aggregator in the world. It now bolsters its position by buying up small, niche and specialist heritage media brands - including The Economist. Weeks admits he's looking to sell The Economist, on a special project basis, to prominent blue-chip international advertisers.

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