Murray Laidlaw, the head of commercial production at Anglia Television,
chooses the Ford ad that ran during ITV’s screening of the film,
Groundhog Day. ‘The alarm goes off at 6am and the man climbs out of his
car to go surfing, over and over again. A brilliant parody of the film -
the last time the alarm goes off the girl switches it off.
It was clearly planned some time ago and proved to be a clear winner in
a dull week.’ Agency: Ogilvy and Mather, media planner: Ben Soppitt,
media buyer: Hal Kayali