MEDIA: MEDIA CHOICE

Paul Catmur, a copy-writer at Young and Rubicam, chooses the press ad for Bermuda Tourism that appeared in the 26 January edition of the Independent newspaper. ‘With a little thought, small space ads can be far more intrusive than their puny dimensions might suggest. Advertising among share prices should attract those able to appreciate the rather pricey charms of Bermuda and the use of colour in an otherwise drab setting allows the ad to dominate the whole page.’ Media planning/buying: Neil Harrison, Austin West, creative: CIB Advertising and Marketing

Paul Catmur, a copy-writer at Young and Rubicam, chooses the press ad

for Bermuda Tourism that appeared in the 26 January edition of the

Independent newspaper. ‘With a little thought, small space ads can be

far more intrusive than their puny dimensions might suggest. Advertising

among share prices should attract those able to appreciate the rather

pricey charms of Bermuda and the use of colour in an otherwise drab

setting allows the ad to dominate the whole page.’ Media

planning/buying: Neil Harrison, Austin West, creative: CIB Advertising

and Marketing