MEDIA: MEDIA CHOICE

Andy Farwell, the sales director of TSMS, chooses BMP4’s New Zealand Lamb ad which appeared during the Bafta Awards on LWT on 21 April. ‘You couldn’t hope to find a more appropriate positioning of a commercial. The first break in the Bafta Awards cut straight into the New Zealand Lamb ad thus: ‘And the nominees for the New Zealand Lamb Cuisine Awards are...’ This clever placement made the advertising work even harder.’ Creative: BMP4, planner: Emily Abram, buyer: Steve Peacock, BMP Solutions in Media

Andy Farwell, the sales director of TSMS, chooses BMP4’s New Zealand

Lamb ad which appeared during the Bafta Awards on LWT on 21 April. ‘You

couldn’t hope to find a more appropriate positioning of a commercial.

The first break in the Bafta Awards cut straight into the New Zealand

Lamb ad thus: ‘And the nominees for the New Zealand Lamb Cuisine Awards

are...’ This clever placement made the advertising work even harder.’

Creative: BMP4, planner: Emily Abram, buyer: Steve Peacock, BMP

Solutions in Media



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