Andy Farwell, the sales director of TSMS, chooses BMP4’s New Zealand
Lamb ad which appeared during the Bafta Awards on LWT on 21 April. ‘You
couldn’t hope to find a more appropriate positioning of a commercial.
The first break in the Bafta Awards cut straight into the New Zealand
Lamb ad thus: ‘And the nominees for the New Zealand Lamb Cuisine Awards
are...’ This clever placement made the advertising work even harder.’
Creative: BMP4, planner: Emily Abram, buyer: Steve Peacock, BMP
Solutions in Media