MEDIA: MEDIA CHOICE

Edward Lloyd Barnes, a director of IDK, chooses the Prudential ad that appeared in a break of Coronation Street last week. ‘I was watching my thrice weekly fix of Britain’s longest-running soap, when I noticed an excellent marriage of creativity and media placement. Not only does the creative use a backdrop of the streets of a northern town, but Geoffrey Hughes (Eddie Yates) does the voiceover.’ Media buyer: Paul Parashar, Pattison Horswell Durden, creative: Mustoe Merriman Herring Levy

Edward Lloyd Barnes, a director of IDK, chooses the Prudential ad that

appeared in a break of Coronation Street last week. ‘I was watching my

thrice weekly fix of Britain’s longest-running soap, when I noticed an

excellent marriage of creativity and media placement. Not only does the

creative use a backdrop of the streets of a northern town, but Geoffrey

Hughes (Eddie Yates) does the voiceover.’ Media buyer: Paul Parashar,

Pattison Horswell Durden, creative: Mustoe Merriman Herring Levy