Edward Lloyd Barnes, a director of IDK, chooses the Prudential ad that appeared in a break of Coronation Street last week. ‘I was watching my thrice weekly fix of Britain’s longest-running soap, when I noticed an excellent marriage of creativity and media placement. Not only does the creative use a backdrop of the streets of a northern town, but Geoffrey Hughes (Eddie Yates) does the voiceover.’ Media buyer: Paul Parashar, Pattison Horswell Durden, creative: Mustoe Merriman Herring Levy
Edward Lloyd Barnes, a director of IDK, chooses the Prudential ad that
appeared in a break of Coronation Street last week. ‘I was watching my
thrice weekly fix of Britain’s longest-running soap, when I noticed an
excellent marriage of creativity and media placement. Not only does the
creative use a backdrop of the streets of a northern town, but Geoffrey
Hughes (Eddie Yates) does the voiceover.’ Media buyer: Paul Parashar,
Pattison Horswell Durden, creative: Mustoe Merriman Herring Levy
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