MEDIA: MEDIA CHOICE

Harriet Green chooses Ammirati Puris Lintas’s press ad for Sure antiperspirant. ‘Sure’s ad, placed beside a Volkswagen execution, referred to the VW ad, insisting it owned ‘air conditioning for the body’ and at pounds 1.99 it was even cooler than the car. A simple idea.’ Buyers: Helen Shannon and Sinead Shealan at Initiative Media

Harriet Green chooses Ammirati Puris Lintas’s press ad for Sure

antiperspirant. ‘Sure’s ad, placed beside a Volkswagen execution,

referred to the VW ad, insisting it owned ‘air conditioning for the

body’ and at pounds 1.99 it was even cooler than the car. A simple

idea.’ Buyers: Helen Shannon and Sinead Shealan at Initiative Media